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Showing courses 41-50 of 126
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Email marketing - strategy and tactics new Mon 26 Jul 2021   15:00 Finished

In July's content community session, we look under the hood of email marketing. Whether you're sending newsletters to your staff or event invitations to an external audience, this session is for you, with a blend of the strategic and the operational.

Email continues to defy the prophecies of its impending demise, surviving Slack, instant messaging and even WeChat/Weixin (for the most part). As email turns 50, we'll explore whether iOS 15 will end the newsletter boom, where trustworthiness and personalisation fit in to your email strategy, and if you even need email when there are social media, messenger apps and collaboration tools?

  • Liam Morgan will describe how he creates high-quality newsletters that are both effective and audience-centric
  • Ashley Coidan will discuss how a strategic approach to the channel can have benefits for recipient and sender alike (and he'll be seeking volunteers to be involved in developing guiding principles for the University's email marketing)

The Staff Review and Development (SRD) process provides the opportunity for Line managers to engage in constructive discussion with their staff about current and future work and their learning and development. This interactive online course will focus on an overview of the process, practical advice and useful reminders of good practice to help you to make the most of SRD

How to audit your website new Tue 30 Nov 2021   11:00 Finished

We will show you how to build a content inventory and do a content audit on your website or intranet.

You might be migrating to a new content management system (CMS), or just want to tidy up your site, an inventory and audit reveals gaps and opportunities. It’s the first step to understanding user behaviour and gathering evidence to help you make decisions about your content.

Informal coffee morning session: For Mentors new Thu 15 Feb 2024   11:00 Finished

Join us for our monthly 30-minute coffee morning session! It's a safe space for mentors to clarify doubts, share best practices, and resources, and receive ongoing support to enhance their mentoring relationships. Grab your coffee or tea, connect with fellow mentors, and let's grow together.

Introduction to accessible content new Mon 27 Sep 2021   15:30 Finished

Learn more about the barriers people face when they read content. We will show you how to write content that’s accessible and do a few practical exercises. Making content accessible, makes it better for everyone.

Introduction to Google Analytics new Fri 22 Oct 2021   11:30 Finished

Join us on Friday 22 October for a whistle-stop tour of common areas of Google Analytics and scenarios its data can help you analyse.

We will focus more on the Universal Analytics interface than Google Analytics 4, as that's the version we believe most people with Google Analytics on University websites are using.

Introduction to Search Engine Optimisation (SEO) new Tue 29 Jun 2021   10:30 Finished

Search engine optimisation (SEO) for beginners. SEO 'is the process of improving a website or web page so it increases organic traffic quality and quantity from search engines' (Webopedia).

Put simply, the goal of using SEO tactics, for many web editors across the University, is to help users find the content that they are looking for when they use a search engine. In practice, this means a webpage appears as high up the list of relevant search results as possible. To do this, content editors need to have a basic understanding of how search engines work and what users are searching for.

This session will include a potted history of SEO and practical tips to use on your webpages. Attendees will also be able to ask questions.

The session will begin with a quick update from the Digital Presence Programme.

An informal guidance session for anyone thinking about joining the IT Community and UIS Mentoring Scheme. Professional Development Manager, Rinku Raina will give a brief overview about what you can expect from joining the scheme. You'll have the chance to ask informal questions and hear from previous members of the scheme.

An informal guidance session for members of the IT Community and UIS Mentoring Scheme. The session will provide the opportunity to meet with other mentees enrolled on the scheme. You’ll be able to talk openly as a group and share any successes or challenges while being a mentee. Please think of examples before coming along so we can discuss in the session and this will hopefully encourage confidence to help you gain the most out of your mentoring relationship and the scheme.

An informal guidance session for members of the IT Community and UIS Mentoring Scheme. The session will provide the opportunity to meet with other mentors on the scheme. You’ll be able to talk openly as a group and share any successes or challenges while being a mentor. Please think of examples before coming along so we can discuss in the session and this will hopefully encourage confidence to help you gain the most out of your mentoring relationship and the scheme.

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