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Mon 26 Jul 2021
15:00 - 16:00

Venue: Online

Provided by: University Information Services - Staff Learning & Development


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Email marketing - strategy and tactics

Mon 26 Jul 2021


In July's content community session, we look under the hood of email marketing. Whether you're sending newsletters to your staff or event invitations to an external audience, this session is for you, with a blend of the strategic and the operational.

Email continues to defy the prophecies of its impending demise, surviving Slack, instant messaging and even WeChat/Weixin (for the most part). As email turns 50, we'll explore whether iOS 15 will end the newsletter boom, where trustworthiness and personalisation fit in to your email strategy, and if you even need email when there are social media, messenger apps and collaboration tools?

  • Liam Morgan will describe how he creates high-quality newsletters that are both effective and audience-centric
  • Ashley Coidan will discuss how a strategic approach to the channel can have benefits for recipient and sender alike (and he'll be seeking volunteers to be involved in developing guiding principles for the University's email marketing)
Target audience
  • University and affiliated staff who create or edit email marketing (HTML emails to mailing lists managed through platforms such as Dotdigital, MailChimp, Campaign Monitor, Constant Contact, SendinBlue and so on)
  • Members of the content community

Number of sessions: 1

# Date Time Venue Trainers
1 Mon 26 Jul   15:00 - 16:00 15:00 - 16:00 Online Barney Brown,  Ashley Coidan,  Liam Morgan
Topics covered
  • Email marketing

Presentations and Q&A. Live captioning will be available.

System requirements

Microsoft Teams

  • Barney Brown - Co-Lead of the Digital Presence Programme
  • Ashley Coidan - Head of Web and Email, Office of External Affairs and Communications
  • Liam Morgan - Digital Communications Assistant - Direct Channels, Office of External Affairs and Communications

Post your questions before or during the event using the link to the Microsoft Teams Live Event provided in the booking confirmation email.


One hour

Booking / availability