Content Community:Introduction to Google Analytics 4

BeginnersIntermediateNew

This session is a whistle-stop tour of common areas of Google Analytics 4, and the scenarios its data can help you analyse.

This session is suitable for complete beginners and those wanting to learn the basics of Google Analytics 4 (GA4). Universal Analytics has been replaced by GA4 and uses a whole new interface, those still using UA will need to switch over to GA4.

We will introduce you to Google Analytics 4 and how to set it up. We will look at what metrics are tracked for your website and how that is different to old Universal Analytics. We will explore how to use that data when optimising your website.

In the second half of the session, we will go through how to get Google Analytics 4 running on your website. This will include, creating a Google Analytics 4 property, sending in the request, and adding additional users.

• Members of the Content Community
• University website owners and editors

Number of sessions: 1

• What Google Analytics does and its limitations
• Website data you can see and what it means
• Where to find commonly requested metrics
• How the data can be used to analyse your website
• How to get Google Analytics 4 on your website
• Q&A

Workshop

MS Teams

• We'll use Microsoft Teams for the session
• Email questions to william.kerslake@admin.cam.ac.uk in advance if possible. This is a hot topic so there may be lots to get through on the day.

1 hour

Content Community events typically run once a month.

• Content Community workshop: using data to improve your content (August)
• Content Community workshop: Creating user-centred content (August)
• Content Community: Balancing your data needs with your users' privacy needs
• Content Community:Using Google Search Console
• Content Community: metadata for content editors