All University Information Services - Staff Learning & Development courses

Whether you manage a website, write content or are just interested in how to write for the web, we welcome all abilities to this content community event.

We will show you how users read web content and explore common patterns of behaviour. Once you’ve understood how users consume your content, you’ll feel more confident that you’re helping to provide a good user experience.

The session will begin with a quick update from the Digital Presence Programme.

In Writing for the web part 1 we looked at how people read online and what this means for our content.

In part 2 we’ll focus on how to write content that meets your audience’s goals.

Taking a user-centred approach will help you to decide what words to use and what information is important. We’ll also show you how you can test your content to ensure your users understand it.