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- Select training provider - (Researcher Development Programme (RDP))
Fri 17 May 2024
09:30 - 13:00

Venue: Online

Provided by: Researcher Development Programme (RDP)


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Engaged Researcher Online - Personal Branding for Researchers

Fri 17 May 2024


So much of research success relies on collaborations and professional networks. But many of us undersell ourselves and our achievements, or struggle to fit our whole career into a cohesive narrative. This is where personal branding comes in.

In this training, you’ll learn how to define your personal brand, and communicate that effectively through writing, presenting, images, websites and social media. You’ll do exercises which will help you see yourself from an outsider’s perspective, and be given the tools to make you the hero of your own story.

Dr Anna Ploszajski is an award-winning materials scientist, presenter, comedian and storyteller based in London. She’s a materials generalist, equally fascinated by metals, plastics, ceramics, glasses and substances from the natural world. Her work centres around engaging traditionally underserved audiences with materials science and engineering through writing, podcasting, presenting and social media. Having developed her own unique blend of autobiographical scientific storytelling in her first book, Handmade: A Scientist’s Search for Meaning Through Making, she now trains professional technical people to communicate what they do better, through the study of story. In her spare time, Anna plays the trumpet in a funk and soul covers band and is an ultra-endurance open water swimmer. Oh, and it’s pronounced “Por-shy-ski”.

Target audience
  • PhD students
  • Post-docs
  • Researchers
  • Public Engagement Professionals
  • 1. Come with an example of someone well-known who you think has good personal branding.
  • 2. Bring an up-to-date CV with you.

Number of sessions: 1

# Date Time Venue Trainer
1 Fri 17 May   09:30 - 13:00 09:30 - 13:00 Online Dr Anna Ploszajski
  • 1. Provide exercises which will help participants see themselves from an outsider’s perspective, and be given the tools from storytelling to make them the hero of their own story.
  • 2. Provide an exercise of writing the story of their career.
  • 3. Help them each create a brand profile.
  • 4. Send them away with a game-plan for how to establish and maintain their personal brand going forward.

To step-up participants’ professional and public image to the next level.

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