Public Engagement: Media releases: an introduction

New

This half day course will be delivered by members of the University’s News and Communications teams and will introduce researchers to working effectively with the media. The course will provide information on how the media works, what makes a good news story and the time scales to be considered in planning media releases. It will look at how press releases are disseminated and the role of the University Communications and News teams.

The course will include a practical exercise where researchers identify what makes a good (or bad) press release using a series of example releases. Using the information learnt, researchers will produce a first draft of a press release based on their own research. Participants are asked to bring a written summary of their research to the session.

Tim Holt leads a team of communications professionals who work on areas relating to the University’s reputation strategy. Specifically covers crisis management, international media relations and VIP visits, including the Vice-Chancellor’s activities.

• Research Staff
• PhD Students

Number of sessions: 1

• To equip researchers with the skills to identify what makes a good news story
• To give researchers the opportunity to gain the skills required to produce an effective press release
• To explain the role of the Office of External Affairs and Communications in enabling researchers to work effectively with the media

One half day session.