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A Communicators' Away Day for University and College Communication Professionals at the Triangle Building at Cambridge Press and Assessment.

Agenda

9-9.50 Registration and coffee. Receive a security pass and sign up for breakout sessions

10.00 Welcome: Andrew Scheuber, Global Director External Communications & Brand, Cambridge University Press & Assessment

10.05 OEAC priorities and campaigns update for 2025: James Helm, Executive Director of External Affairs and Communications

10.15-11.15 Campaign planning and use of analytics: Conrad Bird, Director, Cross-Government Campaigns & Marketing

11.15-12.15 Break out sessions

• • Cyber security and responding to cyber incidents
  • Digital transformation How to work with student content creators

12.15-13.15 Lunch and networking. There will be an activity over lunch to stimulate discussion. There will be a chance to win a £25 Waterstones voucher.

13.15-13.45 Building a resilient and consistent University brand in a digital world

• • Key themes: How brands maintain consistency and build resilience in their messaging across various digital platforms, while adapting to rapid change.
  • Q&A

13.45-14.45 Breakout sessions

• • Raising ambitions around civic engagement: communications opportunities and challenges
  • Improving communications for students through collaborative action
  • Social media in 2025: Bluesky, brain rot and bans

14.45-15.00 Coffee break and networking 15.00-16.00 Professor Sir John Aston and Kathryn Chapman

• • Discuss priorities for their portfolio and area
  • Views on communications and how it can help forward their agendas
  • What they would like to see from comms professionals
  • Q&A

16.00 Closing remarks

16.05 Informal networking