Introduction to Content Analysis (Group 3)

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Content analysis has been widely used to study different sources of data, such as interviews, conversations, speeches, and other texts. This module adopts an interactive approach, where students are introduced to the key elements of content analysis, how to conduct content analysis, and a range of examples of the use of content analysis. This module offers two practical workshops, where students have a hands-on opportunity to practice performing content analysis, followed by guided reflection.

• Postgraduate students and staff
• Further details regarding eligibility criteria are available here

Number of sessions: 5

• To introduce content analysis as a research method
• To introduce students to how content analysis can be used in research
• To explore how content analysis is performed
• To highlight methodological considerations concerning content analysis
• To provide academic examples of content analysis used in research
• To provide experiential, collaborative, learning experiences for students in performing content analysis

Lectures and practical workshops. In order to ensure workshops contain only small numbers of participants, three groups of workshops will be run. You only need to book on ONE group either Group 1, Group 2, or Group 3.

• Students will develop their understanding of how content analysis can be used in research
• Students will be able to describe theoretical and practical considerations regarding the use of content analysis
• Students will be able to describe how to perform content analysis
• Students will reflect on their performance of conducting content analysis in the workshops
• Students will consider whether and how content analysis may be used in their own research

This module is not assessed.

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