Introduction to Search Engine Optimisation (SEO)

BeginnersNew

Search engine optimisation (SEO) for beginners. SEO 'is the process of improving a website or web page so it increases organic traffic quality and quantity from search engines' (Webopedia).

Put simply, the goal of using SEO tactics, for many web editors across the University, is to help users find the content that they are looking for when they use a search engine. In practice, this means a webpage appears as high up the list of relevant search results as possible. To do this, content editors need to have a basic understanding of how search engines work and what users are searching for.

This session will include a potted history of SEO and practical tips to use on your webpages. Attendees will also be able to ask questions.

The session will begin with a quick update from the Digital Presence Programme.

• University and affiliated staff who create or edit web content
• Members of the content community

Number of sessions: 1

• Brief update on the Digital Presence Programme (DPP)
• SEO: history and general concepts
• Basic SEO tips for webpages
• Q&A

Presentations and Q&A. Live captioning will be available.

Microsoft Teams

• Barney Brown - Co-lead of the DPP and Head of Digital Communications, Office of External Affairs and Communications
• Jamie Giberti - Drupal Technical Specialist, University Information Services (UIS), and External Content Tech Lead for the DPP
• Eloise Hayes - Digital Communications Coordinator, Office of External Affairs and Communications

Post your questions before or during the event using the link to the Microsoft Teams Live Event provided in the booking confirmation email. You can also view the event recording using the same link.

One hour