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The module aims to provide students with an introduction to semiotics and cultural semantics. It will overview semiotic and cultural sematic approaches to cultural, literary, and social studies. The focus is on key aspects of semiotics and cultural semantics, including their key concepts and usage in research design and objectives. The module will explore the differences between approaches as opposed perspectives on cultural symbolism. While illustrative examples are mainly drawn from cultural, visual, and literary research, the skills acquired through this module are also applicable to other topics and areas in the social sciences.

Outline

The module is structured into two lectures and two workshops, each lasting two hours:

• Lecture 1: Introduction to Semiotics and Cultural Semantics
• Lecture 2: Key Semiotic and Cultural Semantic Concepts and Methods
• Workshop 3: Reconstruction of Cultural Code
• Workshop 4: Social Semiotic in Visual Studies

Contents

Lecture 1 will cover a brief overview of semiotics and cultural semantics, introducing key terms and distinctions between semiotic and semantic approaches to cultural studies. It will address strategies for investigating cultural symbolism and the meaning-making process.

Lecture 2 will delve into widely used concepts in both fields, such as cultural meaning, cultural text, symbol, sign, elementary communication structure and sign structure. This focus is on understanding cultural semiosis, symbolisation, and the meaning-making process. The lecture will explore both approaches in discussing cultural values, meanings, texts, and artifacts.

Workshop 3 will teach students how to reconstruct cultural code as a key structure for understanding cultural symbolisation. It will include the practical examples of reconstructing the cultural code related to single motherhood through literary texts.

Workshop 4 will introduce recent studies in visual grammar, drawing on surveys in children’s picturebooks. This session aims to explore the application of social semiotics in visual studies, emphasizing the analysis of visual elements in cultural symbolism and meaning making.