Introduction to Focus Group Research

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This module introduces focus group research as a qualitative research method. Attention is given to the key elements and methodological consideration of conducting focus group research. It also explores the process of conducting focus group research, where students are given the opportunity to design elements of focus group research, and to experience the role of researcher in the practical workshop. There is also an online clinic session where students are given 1-to-1 opportunities to ask questions at the end of the course.

• Postgraduate students and staff
• Further details regarding eligibility criteria are available here

Number of sessions: 3

• To introduce focus groups as a research method
• To introduce students to how focus groups can be used in research
• To explore how focus group research is conducted
• To highlight methodological considerations concerning focus group research
• To provide academic examples of focus groups used in research
• To provide experiential, collaborative, learning experiences for students in conducting focus group research
• To provide 1:1 opportunities for students to ask questions regarding focus groups

• Session 1 Lecture (in person)
• Session 2 Practical Workshop (in person)
• Session 3 Clinic (Zoom live) – students can ask pre-prepared questions whether it is related to the course content, or the use of focus group in their own research (optional)

• Students will develop a foundational understanding of focus group research
• Students will be able to describe the advantages and considerations in using focus group research
• Students will be able to describe how to conduct focus groups
• Students will be able to analyse different focus group studies
• Students will be able to reflect on their experience of the practical workshop, and consider how they might apply focus groups in their own research

This module is not assessed.

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• Introduction to Focus Group Research (LT)