Using Rhetoric to Improve the Impact of Communication

New

Rhetoric is the language that we use to enhance the impact of what we say. It can be applied in all instances when we communicate, including scientific writing and oral presentations.

This one-day workshop will be looking at the theories and skills of rhetoric, with opportunities to analyse, experiment with and experience their impact on communication. Focussing on writing and oral presentations, this workshop will look at the broad application of rhetoric from the principles of Aristotle, through to their contemporary use by figures such as Barack Obama. After learning about some tools and techniques, participants will look at examples and case studies, and apply them to examples of their own writing and oral presentation with group peer review and feedback.

Details of Information covered:- • Aristotle and Rhetoric (Ethos, Logos, Pathos) • The Canons of Rhetoric (Invention, Arrangement, Style, Memory, Delivery) • Tricks and strategies (repetition, power of 3 etc) • Looking in detail at 4 different speeches and what makes them successful (Ken Robinson, Steve Jobs, Martin Luther King, and a TED talk of a Biochemist)

Graduate Students and Postdoctoral Researchers

Number of sessions: 1

One day